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BRAND IDENTITY & LAUNCH KITS

Give your next chapter a clear identity.

A business can outgrow its first impression. Aligents brings your logo, language and everyday materials into a coherent system, with practical files and guidance your team can use.

Aligents stationery concept with coordinated ivory letterhead, business cards and a graphite folder

A SHARED DIRECTION

Make the business easier to recognize.

When the pieces do not match

A different logo on each document, unclear language and improvised layouts can make your business harder to recognize. Each new material becomes another design decision.

A system you can actually use

Build from an approved identity, a consistent message and templates for the places you show up. Keep the final artwork, editable sources and usage instructions organized together.

THREE LEVELS OF SUPPORT

Choose how far the system needs to go.

Start with the identity essentials, add the materials you use every day, or build a more complete system for your team. Each kit covers one business identity. We confirm the scope, formats and investment together before work begins.

Illustrative previews show the kinds of materials in each kit, using the Aligents identity. Your kit is created for your business.

01 / BRAND KIT

Brand Foundation

Logo suite, color palette, typography and brand guide.
Identity essentialsView mockup

A confident place to begin.

For a new business or a focused refresh that needs a clear, usable identity.

Typical turnaround
10 business days
Review
Two consolidated revision rounds
What is included
  • Intake questionnaire and a 45-minute discovery session
  • One creative direction, developed into a new logo or agreed logo refinement
  • Primary logo, secondary layout and standalone symbol
  • Full-color, reversed and single-color SVG, PDF and transparent PNG files
  • Color palette, typography recommendations and basic voice guidance
  • An approximately 8–10-page brand guide covering usage, clear space and minimum sizes
  • One social profile image, favicon and one illustrative product mockup

30-minute handoff walkthrough

02 / BRAND KIT

Brand Launch

Business cards, letterhead, email signature and social layouts.
Everyday touchpointsView mockup

Ready for the everyday touchpoints.

For a business preparing to launch or bring its everyday materials into line.

Typical turnaround
15–20 business days
Review
Two consolidated revision rounds total
What is included
  • Foundation deliverables, with a 60-minute discovery session replacing the shorter session
  • Two initial creative directions; one developed to completion
  • Positioning statement, value proposition, company introduction and call-to-action language
  • An expanded 16–20-page brand guide with messaging, imagery and channel applications
  • Business card front and back, plus an HTML email signature, for one person
  • Editable letterhead, two social post layouts and one platform-specific banner
  • Three illustrative product or channel mockups in total

45-minute handoff walkthrough

03 / BRAND KIT

Signature Brand System

Proposal, presentation, UI reference and homepage design concept.
Sales & digital directionView mockup

A coordinated system for what comes next.

For an established business that needs coordinated marketing materials and a digital design direction.

Typical turnaround
25–30 business days
Review
Three consolidated revision rounds total
What is included
  • Launch deliverables, with a 90-minute strategy workshop replacing the shorter session
  • A focused review of three competitors, a brand story and up to three service descriptions
  • An expanded 24–32-page guide covering components, motion, governance and supplier handoff
  • Editable proposal cover, invoice layout and a five-layout presentation template
  • Five social post layouts and five illustrative mockups in total
  • One homepage design concept shown at desktop and mobile sizes; website development is separate
  • A reference sheet for eight agreed UI components, plus CSS and JSON design tokens

60-minute team handoff walkthrough

Turnaround begins after the deposit, completed intake and required materials arrive. Client review time and scope changes extend the schedule. Higher-tier counts replace lower-tier totals; sessions and handoffs are upgraded, not added together. A revision round means one consolidated feedback submission on the chosen direction.

FROM DIRECTION TO DELIVERY

A considered process, with clear review points.

  1. Understand the businessClarify your customers, offer, existing identity and the materials you need most.
  2. Choose a directionReview the included creative directions and develop one approved route.
  3. Apply the systemCreate the agreed identity files, guide and templates. Check how they work in the intended formats.
  4. Make the handoff usefulWalk through the files, usage rules and any supplier requirements, so your team knows what to use next.

A PRACTICAL HANDOFF

Know what is included before you begin.

What you provide

  • Your business name, audience and current offer.
  • Existing assets and the elements that must stay.
  • Approved public contacts and required channels.
  • One approver and consolidated feedback at each review.

What we agree separately

Exact editable formats, additional directions, extra templates and changes outside the selected kit. Printing, photography, paid font licenses and third-party costs are separate unless expressly included.

Signature includes a homepage design concept. Website development, hosting and ongoing support are separate engagements. Logo creation does not include legal or trademark clearance.

QUESTIONS

Before you choose a kit.

Can you work with our existing logo?

Yes. We begin by reviewing what you have and what should be retained. A new identity or an agreed refinement is defined in the brief. We do not assume everything needs replacing.

Does a brand kit include a website?

Signature includes one homepage design concept at desktop and mobile sizes. A working website, integrations, hosting and launch are scoped separately through Website Creation.

Explore Website Creation

How do we choose the right tier?

Begin with the materials you need to use. Foundation covers the essentials. Launch adds messaging and everyday templates. Signature expands the sales materials and digital design direction. A free 20-minute consultation helps clarify fit and investment.

Will the mockups be ready to manufacture?

Mockups illustrate how the identity could look in use. Manufacturing uses the actual artwork, the supplier's specifications and an approved proof. Printing, embroidery digitization and specialty finishes are separate.

YOUR NEXT CHAPTER

Bring the business you are becoming.

Show us what you use today and where you want to take it. Start with a free 20-minute consultation, then agree the kit and scope that fit.